The general admission beer and wine sales from Lobo football games, and men’s and women’s basketball games added up to $144,000 in profit for the university. That number does not include premium seating areas which UNM has been selling alcohol for years
According to the AlbuquerqueJournal, the sales are split 50/50 between the university and hospitality partner Levy Restaurants.
This is much-needed revenue for the University of New Mexico since attendance in all three sports dipped in the 2016-2017 season. The largest hit came from men’s basketball which missed ticket revenue projections by almost $700,000. All in, the three sports missed projections by $1.3 million.
Ever since losing head men’s basketball coach Steve Alford to UCLA, the Lobos have struggled on the court including this past season where they finished 17-14 and losing in the first round of the Mountain West tournament. They’ve fared better on the football field with a 9-4 record including a victory over University of Texas-San Antonio in a rare, home bowl game, the New Mexico Bowl.
The alcohol sales from the home bowl game also contributed to the university’s profit.
Fortunately for the university and fans, no major incidents stemmed from the new beer and wine sales so it looks like alcohol at the stadiums is here to stay.