Ohio State continues to rake in money for the football program that already generates in over $70 million in revenue each football season. That's good for #3 in the country, trailing only Texas and Texas A&M according to Business Insider. What once was a taboo practice, last year the Buckeyes and hospitality partner Levy Restaurants joined the expanding list of colleges selling alcohol at college stadiums.
In its first year of sales, Ohio State brought in $1.1 million in beer sales. To perhaps nobody’s surprise, domestics dominated the list with Miller Lite taking the king of beer sales crown at 31.7% of all sales followed closely behind by Coors Light at 31.1%. Bud Light was a distant third at 12.2% of total beer sales.
Fortunately for fans, it wasn’t all domestics. Levy Restaurant offered local craft beer selections at about 20% of all beer selling outlets around the stadium.
Here’s a breakdown of total beer sales:
31.7% Miller Lite
31.1% Coor Light
12.2% Bud Light
7.3% Blue Moon
4.7% Land Grant Holy Land (Ohio Local)
1.8% Goose Island
0.6% Jackie O’s (Ohio Local)
0.6% North High (Ohio Local)
0.6% Four String (Ohio Local)
0.2% Millersburg (Ohio Local)
0.1% Gluten Free
The revenue amounts to less than half of what Texas brought in ($2.74 million) last year. The Longhorns also sell liquor and wine while Ohio State limits itself to beer.