Levy Restaurants signs another deal, this time expanding its partnership with the NFL's Washington Redskins. The premier food provider takes over all food and beverage experiences at FedEx Field in 2017. Levy has been serving Redskins fans in the luxury suites since 2014 and will now take over all concessions operations.
“Redskins fans deserve the very best food and beverage experience available in sports,” Redskins President Bruce Allen said. “We have spent the past two seasons listening to our fans and improving the game day experience at FedEx Field. Expanding our relationship with Levy, a company that shares in our commitment, will ensure that we deliver the customer service, continuous improvement, and high-quality products our loyal fans expect and deserve.”
This comes on the heels of Levy teaming up with celebrity chef Jose Andres at the new DC United stadium Audi Field. Levy replaces Centerplate for concession operations. The hospitality partner has nearly full control over the capital city providing food to Nationals Park as well as suite level at the Verizon Center (home of the Wizards and Capitals).
“Building on our strong connections to fans in suites and at the prominent events we cater, we are looking forward to elevating the food and beverage experience for all fans at FedExField,” said Andy Lansing, President and CEO of Levy. “The Washington D.C. metropolitan area has an ever-evolving and vibrant hospitality scene, and fans are expecting what’s happening outside the stadium to be reflected on game day.”
The Redskins and Levy’s analytics subsidiary, E15 Group, are currently conducting extensive market and fan research to identify opportunities to build on trend-inspired menus and stadium favorites. The partnership is also exploring technology advancements, including cashless capabilities to improve ordering efficiency and fan convenience throughout the facilities.
These efforts will continue throughout the upcoming season and fuel the evolution of the experiences fans have on game day. The partnership will develop a multi-year plan for future fan enhancements, including the infusion of local concepts, renovations to existing food and beverage stands, carts, and programming for new spaces in and around the stadium.