While fans at home were privy to a fantastic Super Bowl 51, fans at NRG stadium must have been stress eating… and drinking. The Houston hosted Super Bowl turned in record concession numbers $6.75 million in gross revenue.
The 70,807 fans spent an average of $95.41 each according to Philadelphia-based concessionaire Aramark Corp. This year’s big game broke the previous record of $91.45 per capita set by the 2014 Super Bowl at MetLife Stadium directed by Delaware North. Aramark attributes the spike in sales to 40 additional portable carts and 300 more points of sale than a traditional Texans game. Aramark spokesperson David Freireich stated that team-themed items and specialty sandwiches contributed greatly to the historic numbers. Aramark hopes to replicate the numbers in 2018 as they hold the food contract at U.S. Bank Stadium in Minneapolis.