Hooters Testing New Concept, Will Add Male Servers
February 13, 2017
Men are coming to Hooters... as servers. Well, not exactly. The infamous "breastaurant" chain will be launching a new fast-casual concept, Hoots, A Hooters Joint. The new venture will feature both men and women as counter servers.
The Clearwater-based Hooters Management Corp., the smaller of the two companies that operate Hooters across the globe, announced that it will open Hoots in Cicero, Illinois later this month. Cicero is located just on the outskirts of Chicago city limits.
The restaurant will feature a full bar and 75 seats in the 2,800-square-foot establishment. The menu will include Hooters’ famous breaded chicken wings, fries and crab legs. Customers will order at a counter and get their food either to eat in or take out.
“We are very supportive of this initiative,” Hooters of America CEO Terry Marks said in a statement. “It’s a logical extension of the brand and will provide more people with more opportunities to enjoy our world famous wings. We have a lot to learn, but we are excited about the potential.”
Hoots has been in the works for three years now and follows the trend of many casual dining chains adapting to the fast-casual model. Pizza Inn developed the fast-casual pizza concept Pie Five which has taken off. Even Cracker Barrel is testing its Holler & Dash concept.
Hoots gives the company more flexible to move into areas that are more densely populated where quicker service and more to-go orders are in high demand.
This is a wait-and-see game for just about everyone - management on how well it does, and for the public to see what those male uniforms will look like.
UPDATE: Hoots is now open as of February 13. Here is a sneak peak inside and a look at the menu!