76ers Debut Championship Wine Series (Because It's Been Awhile)
July 24, 2016
It's been awhile since the Philadelphia 76ers have won anything and they want to remind you of it. With their on-the-court performance at an all-time low, the team is looking off-the -court for inspiration.
Source: Philadelphia 76ers
The team debuted its first vintage "Banner Series" wine to commemorate its three championships (including one from 1955 when they were known as the Syracuse Nationals). Each will only be available for a limited time starting with the first release honoring the 1983 championship team led by Julius Irving (Dr. J) and Moses Malone. The other two, 1955 and 1967 will be available at a later date.
The 76ers partnered with Pennsylvania's Chaddsford's Winery. According to Chaddford's, the wine offers notes of raspberry, black cherry, black pepper, and oak, and pairs well with beef, "chips snacks," pizza, and pasta.
The wine sells for $24.99 per bottle, and 10% of the proceeds go back to the Sixer Youth Program, a non-profit committed to coaching and mentoring of young people in the local area.
Fans might me more likely to drink the sorrows away at the team's lack of success in recent years. Strategically tanking since 2013 in order to acquire top talent through the NBA Draft, the 76ers have missed on several top prospects.
Their 2013 1st round pick (#11 overall), Michael Carter-Williams won Rookie of the Year but then was traded away a year later. fellow 2013 first round pick was injured for his rookie season and has struggled since, 2014 1st round pick (#3 overall), Joel Embiid has not played a minute in the NBA due to injuries, and 2015 1st rounder (#3 overall) Jahlil Okafor also struggled in his first season in the league. The architect behind the rebuilding process, GM Sam Hinkie, was fired earlier this year.