PGA fans will now have a few more drink options on draft at the concession stands this weekend. Over the past few years, Joyride has been fueling many of America’s most innovative companies like Facebook and Uber with their office beverage kegs, but now they’re making their first splash in the sports scene at the Wells Fargo Open in Charlotte. Utilizing their proprietary system, Craft on Draft, Joyeride serves cold brew coffee, tea and kombucha.
Founded in 2011 by three brothers as a food truck in New York, the company quickly moved into brick and mortar before offering it directly to offices, cafes, restaurants and other destination venues like PGA tournaments. After years of development, the brothers finally created a small batch extractor that has revolutionized cold brew manufacturing aka the Craft on Draft system. All the ingredients are made with Direct Trade sourced beans and ingredients, and then brewed by experienced handlers. If you aren’t a coffee drinker, Joyride carries teas by Steven Smith Teamaker, Stash, and Kombucha.
Can’t make it out to the Wells Fargo Open? You can find them in the New York, Los Angeles and San Francisco markets.
Outside of Cold Brew Coffee, then Wells Fargo Open offers several concessions around the golf course featuring Bojangles, Papa Johns, JJ’s Red Hots and more. Good news, you can take pictures of all the delicious eats, just you aren’t allowed to take photos of “players as they execute a shot within any competition area.”
The championship began in 2003 and is traditionally played in May. Last year Rory McElroy won by seven strokes at -21 under par. He is once again the favorite at 15/4. Neither Jordan Spieth, Tiger Woods, or Masters champion, Danny Willet will be playing in the tournament.